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Huawei has another black technology exposure, and the M9 is the first to be equipped.

In April this year, Huawei upgraded its smart car solution on the eve of Shanghai Auto Show. The new upgrade includes a series of products such as HUAWEI ADS 2.0, HarmonyOS cockpit 3.0, smart car lights and smart car lights.

Among them, the powerful strength of HUAWEI ADS 2.0 and HarmonyOS Cockpit 3.0, we have already felt it on the version of the M5 Intelligent Driving, and the true colors of the other products will not be revealed until the M9 goes on the market in the fourth quarter.

Except for their XPIXEL smart headlights.

Recently, a demonstration video suspected of Huawei’s XPIXEL smart headlights went viral on the Internet, and the contents on the PPT of the conference seemed to be realized one by one.

In my opinion, this video can be divided into two stages. When watching the previous paragraph, the psychological activity is probably like this:

Oh, the effect is not bad.

Can animation be customized?

But when I saw the content behind, I lost the skill of speaking, so I had to watch the video with my mouth open.

I divided the functions shown in the video into three levels:Ordinary level, progressive level, and fate level..

Let’s look at the "ordinary level" first.

The so-called "ordinary level" refers to those functions that look ordinary, have little use, and at most bring some emotional value. Although these functions look different, they actually project words or images through the brightness changes in some areas of dot matrix headlights.

Including small animations when starting and leaving the car:

Small eggs for the other half on Valentine’s Day:

An animation that follows the rhythm of the music in the car;

And, weather reminder:

Well, isn’t it more clear and readable to put the weather reminder on the head-up display or screen? If the weather reminder can have some practical use, other functions are more like "doing it for the sake of doing it". Moreover, this is not a difficult function to achieve, and models with similar functions can be found in the current market.

However, it is not bad if users can customize the projected animation.

Let’s look directly at the function of "entering the class".

First of all, it is a distance reminder in the car-following scene:

And this world’s most intuitive lane change reminder:

When passing through some narrow lanes, the headlights will outline the next driving track of the vehicle to avoid rubbing, which is similar to the width-indicating carpet of Zhiji L7:

The turning carpet below will light up the whole lane for you when you turn.

Compared with those fancy words and patterns, these driving functions are much more practical, right?

What is more worthy of recognition is that Huawei’s smart headlights are very accurate in identifying lanes, and at the same time, they can quickly adjust the brightness when the ambient brightness changes.

Finally,What I call "anti-sky level" are two functions that combine autonomous driving.First of all, it is a relatively basic courtesy to pedestrians.

It can be seen that after the automatic assisted driving is turned on, the vehicle can inform other traffic participants of the vehicle status through headlights. When pedestrians on the roadside need to cross the road, they will project a guide line to give way to pedestrians.

I think the most necessary thing to do is the following function, which I would like to call "Wang Fried".

Due to the prohibition of motorcycles in urban areas, Guangzhou is a city that relies heavily on electric bicycles. When you walk on the road after work at night, you can often see some electric bicycles driving on the motorway, which is very dangerous, especially in some dark places.

The "Chu River-Han Boundary" projected by Huawei’s smart headlights clearly defines the next driving trajectory of the vehicle, which has a certain warning function.

Don’t come here. jpg

Although Huawei’s smart headlights have not been officially put into production, we can still draw the conclusion that:

Headlights in the future will not be limited to simple lighting. With the further exploration of smart cars for users’ needs, headlights will also become a bridge for communication inside and outside the window. From simple flashing lights to reminding others of the change of driving route,The amount of information that headlights can carry will be greatly improved..

Today’s smart electric vehicles are strikingly similar to the era of smart phones more than a decade ago.

At the press conference, Yu Chengdong shared his views on the development trend of intelligent electric vehicles before officially unveiling the new products.

Because I was in charge of Huawei’s terminal business ten years ago, I deeply felt at that time that many giants might not survive such fierce market competition or major changes in the industry.

This is indeed the case. The listing of iPhone opened the era of smart phones, and the function machine has since disappeared.

Yu Chengdong believes that the "iPhone moment" of intelligent networked cars will appear in 2025, and it may really be Huawei that will build this "iPhone".

auto123456

In 2023, Chongqing’s automobile industry developed strongly, production and sales jumped, and key projects were successively effective, and the trillion-level intelligent networked new energy industry cluster continued to grow and develop. According to reports, from January to November 2023, the output value of Chongqing Intelligent Networked New Energy Automobile Industry Cluster increased by 8.3% year-on-year, and the automobile output reached 2.074 million, of which the output of new energy vehicles was 394,000, up by 23.6% year-on-year.

Standing at the node of the end of the year and the beginning of the year, "AUTO FUTURE Smart Friends Circle" compiled and launched "2023 Inventory: Key Projects and Industry Events of Chongqing Automobile Industry" to view the development context and opportunities of Chongqing automobile industry and look forward to the brand-new 2024.

01. The total investment is 10.6 billion yuan! Jiangxi Huanli Technology settled in Dazu.

On January 6th, Jiangxi Ring Lithium Project with a total investment of 10.6 billion yuan was signed and settled in Chongqing Dazu Economic Development Zone. The project covers a total area of 450 mu. After completion, it can realize the production lines of dismantling 100,000 new energy scrapped vehicles, handling 150,000 tons of retired batteries, utilizing energy storage modules (batteries) with an annual output of 2.5GWh step by step, and recycling battery-grade lithium hydroxide and lithium carbonate with an annual output of 30,000 tons.

02. With a total amount of 12.5 billion yuan, 12 automotive electronic industry projects were settled in Chongqing Economic Development Zone.

On January 10th, Chongqing Economic Development Zone held a special centralized signing ceremony for the automotive electronics industry, and signed 12 new projects with a total amount of 12.5 billion yuan.

Pengdao All-Vanadium Flow Battery Industry Chain Production Base is planned to be built in Chongqing by Pengdao New Energy Co., Ltd.; The production, R&D and application base of aerogel series products was built by Xizhi Future Technology Company with an investment of 1 billion yuan. The total investment of Zhixin Motorized Intelligent Networked Automotive AI Vision R&D and Production Base Project is 1.2 billion yuan; Chongqing Xiante intelligent equipment R&D and production base has a total investment of 1 billion yuan; Guodian science and technology western industrial base project plans to invest 3.5 billion yuan to build a new energy project operation center; The project of Keken New Energy Automobile Composite Material (Carbon Fiber) Parts Production Base plans to invest 500 million yuan;

And Minqiao PCP cloud native product collaboration platform, transportation city card green smart travel project, cloud network digital infrastructure service R&D and production base project, Aopu green light storage and charging smart charging and replacing power station integration and smart parking equipment and facilities base project, Xinghan smart chip R&D and manufacturing western base project and other projects settled in.

03. Ganfeng Lithium invested in Chongqing to build a power battery project with an annual output of 24GWh.

On January 19th, Ganfeng Lithium announced that its subsidiary Ganfeng Lithium planned to invest 10 billion yuan with Three Gorges Water Conservancy and Dongfang Xinyuan in Chongqing Fuling High-tech Zone to build a power battery project with an annual output of 24GWh. The product planning of the project includes lithium iron phosphate battery, ternary lithium battery and solid-state battery, BMS power management system development, battery R&D and testing center, as well as the assembly production line and related facilities with an annual output of 10GWh battery PACK.

04. Chongqing signed a strategic cooperation framework agreement with Huawei.

On January 30th, Chongqing Municipal People’s Government and Huawei Technologies Co., Ltd. signed a strategic cooperation framework agreement. The two sides will work together to build the industrial chain and ecology of intelligent networked electric vehicles, continue to deepen cooperation in artificial intelligence, smart cities, industrial Internet and digital transformation of enterprises, improve the cooperation promotion mechanism, and promote the sustainable development of Chongqing’s industrial transformation and upgrading and strategic emerging industries.

0.532 billion yuan! Jiangjin signed the new energy vehicle project of Dongfeng Xiaokang intelligent network connection

On February 8th, Jiangjin District of Science City (Shuang Fu Industrial Park) signed the new energy vehicle project of Dongfeng Xiaokang Intelligent Networking. The project plans to technically transform one of the production lines in Shuang Fu base of Dongfeng Xiaokang, upgrade it to a smart factory meeting the "Made in China 2025" standard, and develop and produce new energy vehicles. It is estimated that the transformation time will be one year. The project plans to invest about 3.2 billion yuan, which will form the production scale of high-end new energy vehicles with an annual output of 100,000-150,000 vehicles.

The 34th Annual Meeting of Chongqing Automobile Industry & Chengdu-Chongqing Automobile Technology and Supply Chain Expo was successfully held.

On March 21-23, Chengdu-Chongqing Automobile Technology and Supply Chain Expo was successfully held in Chongqing International Expo Center, and the 34th annual meeting and series of forums of Chongqing automobile industry were held at the same time. Around the theme of "Chengdu-Chongqing Twin Cities Economic Circle Cooperation Promotes Digital Transformation of Automobile Industry", more than 100 guests and more than 1,000 representatives from industrial and academic circles all over the country gathered together to discuss the digital transformation, transformation and upgrading of automobile industry, and help Chengdu-Chongqing Twin Cities Economic Circle to create a new ecology and reshape the industrial pattern.

Changan Automobile Exhibition Group, Sailisi Exhibition Group, SAIC Hongyan, Qingling Automobile, Chongqing Tongliang Exhibition Group, Faurecia, Pangang, Southwest Aluminum, Liangang, Yuntianhua Group, CITIC Branch Zhilian, Qin ‘an Shares, Yapu Shares, Sushi Yite, Sushi Test, Shimadzu, Leshan Radio, Horita Instruments, topview Instruments, and Electric Meter Trade.

It is reported that the next exhibition-2024 China Intelligent Electric Vehicle Technology and Supply Chain Exhibition (upgraded from Chengdu-Chongqing Automobile Technology and Supply Chain Expo) will be held in Chongqing International Expo Center on March 13-15, 2024, which will once again present a wonderful annual automobile feast.

07. The global R&D headquarters of Hesai Technology Software settled in Chongqing.

On March 26th, Chongqing Economic Development Zone signed an investment agreement with Hesai Technology for the project of the global R&D headquarters of Hesai Technology Software. According to the agreement, Hesai Technology will build a global R&D headquarters of Hesai Technology Software in Chongqing Economic Development Zone, set up an innovation incubation center, and build a lidar industrial park.

08. Celestial Group launched the new energy brand Blue Power.

On March 30th, Chongqing Sailisi Landian Automobile Co., Ltd., a subsidiary of Sailisi Group, officially released a brand new energy automobile brand-Landian. At the same time, it announced the official launch of its first model, Blue Power E5.

09. In the first quarter, Chongqing signed 10 major investment projects of intelligent networked new energy automobile industry.

On April 6th, the first quarter of investment promotion in Chongqing in 2023 was held with a centralized signing activity, and 70 major investment promotion projects were signed. Among them, there are 10 intelligent networked new energy automobile industry projects, such as T3 Travel Intelligent Networked West Headquarters and Wanbang New Energy Southwest Base, with a contract value of 31.7 billion yuan.

10. The intelligent production base project of new energy auto parts of Ruibiao Group was settled in Jiangjin.

On April 6th, the intelligent production base project of new energy automobile parts of Ruibiao Group with a total investment of 2.2 billion yuan was signed and settled in jiangjin district Luohuang Lingang Industrial City to help the development of Jiangjin new energy automobile industry. The project mainly produces new energy auto parts.

11. Yushi Technology Southwest Headquarters Project & Wanbang Star Energy Electrochemical Energy Storage System Advanced Manufacturing Base and Energy Internet Construction Project

On April 7th, the centralized signing activity of "Opening the Door" in the first quarter of investment promotion in Chongqing in 2023 was held. Western (Chongqing) Science City successfully signed two leading enterprises in the industry. They are: Yushi Technology (Beijing) Co., Ltd., the investment subject of Yushi Technology Southwest Headquarters and Passenger Car Intelligent Driving Business Headquarters, will build a regional headquarters and a national headquarters for passenger car intelligent driving business in the West (Chongqing) Science City around the application of driverless systems.

Wanbang Digital Energy Co., Ltd., the advanced manufacturing base of Wanbang Star Energy’s electrochemical energy storage system and the main investor of energy Internet construction project, will upgrade Wanbang comprehensive energy headquarters in Science City, and at the same time set up a new research and development project for energy storage batteries and energy storage systems, and plan to build an advanced manufacturing base with an annual output of 12GWh batteries and 3GWh energy storage battery systems.

12. Ganfeng lithium solid-state battery production base was built in Liangjiang New District, Chongqing.

On April 14th, it was reported that the largest solid-state battery production base in China, Ganfeng Lithium Industry Solid-state Battery Production Base, was put into construction in Liangjiang New District of Chongqing, with an annual battery capacity of 20GWh. The project will also build a solid-state battery research and development center and testing center in Liangjiang New District.

13. Tongliang Haichen Energy Storage signed three industrial chain projects with a total investment of 5.2 billion yuan.

On April 15th, Haichen Energy Storage officially released the "New Manufacturing" development plan, and signed four rounds of strategic cooperation contracts, including Haichen Energy Storage Strategic Customer Cooperation Contract, Syndication Contract, New Energy Storage Industry Development Demonstration Zone Cooperation and Construction Contract, and Energy Storage Industry Development Major Project Contract. Three upstream and downstream enterprises of Haichen Energy Storage Industry Chain, including Hebei Xingheng, Sichuan Jinhui Energy and Fujian Keda, settled in Tongliang with a total investment of 5.2 billion yuan. Project signing:

◆ The Chongqing production base project of aluminum foil for Hebei Xingheng battery has a planned total investment of 3.2 billion yuan. After the overall completion, it is estimated that the annual sales income will be more than 2.07 billion yuan, and the annual tax revenue will be about 113 million yuan.

◆ Sichuan Jinhuineng Lithium-ion battery anode material production base project plans to invest 1 billion yuan, with a planned land area of about 278 mu, to build a production base with an annual output of 100,000 tons of lithium-ion battery anode material. After full production, it is estimated that the annual output value will be about 3 billion yuan and the annual tax will be about 150 million yuan.

◆ The intelligent production project of lithium battery cathode material of Keda has a total investment of 1 billion yuan, and the planned land for the project is about 130 mu. The project plans to invest in the construction of an intelligent production line with an annual output of 50,000 tons of lithium battery cathode material. It is planned to achieve an annual output value of not less than 1 billion yuan and an annual tax revenue of about 55 million yuan.

It is reported that Haichen New Energy Southwest Intelligent Manufacturing Center and R&D Center project was signed in May 2022 and settled in Tongliang, with a total investment of 13 billion yuan. On December 7, 2023, Haichen Energy Storage Chongqing Manufacturing Base was officially put into production. After all the projects are put into production, the production capacity of 56GWh new generation energy storage lithium battery and 22GWh energy storage module will be realized.

14. Changan Automobile released the overseas strategy "All rivers run into the sea" plan.

On April 18th, Changan Automobile officially released its overseas strategy-"All rivers run into the sea" plan, and set the development goal of "Four Ones", that is, by 2030, the investment in overseas markets will exceed 10 billion US dollars, the annual sales volume in overseas markets will exceed 1.2 million vehicles, and the number of employees in overseas business will exceed 10,000, making Changan Automobile a world-class automobile brand.

15. Goer shares set up Zhixing Technology Company in Chongqing.

On April 24th, Goer announced the establishment of a company in Chongqing, which is named "Chongqing Goer Zhixing Technology Co., Ltd.".

16. Chongqing will build the largest refitting base for special vehicles in the west.

On April 26th, SAIC hongyan automobile Co., Ltd. signed a Strategic Cooperation Agreement with Chongqing Shuangqiao Economic Development Zone and China Highway Vehicle Machinery Co., Ltd. to jointly build the largest special-purpose vehicle refitting base and intelligent networked new energy automobile parts supporting base in western China.

17. The customized vehicle global headquarters base project of Tanfeng Intelligent Network Connection settled in Liangjiang New District.

On April 27th, Tanfeng Intelligent Networked Customized Vehicle Global Headquarters Base Project settled in Lianglu Orchard Port Comprehensive Insurance Zone in Liangjiang New District, and released a new model-Dongfeng Fengxing Tanfeng Diplomat, which was the first intelligent Networked Customized Vehicle Global Headquarters Base Project introduced in the comprehensive insurance zone. The total investment of the project exceeds 3 billion yuan, and the estimated annual output value exceeds 16 billion yuan.

18. Cool Wow Technology (Southwest) Headquarters Project settled in Yongchuan.

On April 27th, Yongchuan District signed an investment cooperation agreement with Kuwa Technology, and Kuwa Technology will invest 5 billion yuan to build the headquarters of Kuwa Technology (Southwest) in Yongchuan to build an industrial base of Kuwa self-driving function vehicles.

19. Coordinated development of intelligent networked new energy auto parts industry in western Chongqing.

On May 9, the General Office of Chongqing Municipal Government issued the Action Plan for Multiplying the Development of Intelligent Networked New Energy Auto Parts Industry in Western Chongqing (2023-2027), which clearly stated that the eight districts of Bishan, Yongchuan, Tongliang, Hechuan, Jiangjin, Tongnan, Dazu and Rongchang should coordinate their development and accelerate the construction of the national leading intelligent networked new energy auto parts characteristic industrial base. According to the Plan, by 2027, the scale of intelligent networked new energy auto parts industry in western Chongqing will be doubled, and the number of auto parts enterprises will reach 1,000, with an output value of 400 billion yuan.

20. Qingshan Industrial Ruipu Lanjun started the project of producing 30GWh batteries and PACK production base annually.

On May 9, Qingshan Industrial Ruipulanjun started construction of the 30GWh battery and PACK production base project. According to reports, the project was signed and landed in Fuling on February 24, 2023. The construction land area is about 763 mu, the total construction area is about 840,000 square meters, and the total investment is 10 billion yuan. The intelligent manufacturing production line of power and energy storage lithium-ion batteries with an annual output of 30GWh is laid out and the corresponding PACK production line is built.

21. Focus on "Internet of Vehicles+Industrial Internet" Qi Anxin’s dual headquarters is put into use in Liangjiang New District.

On May 19th, Qi ‘anxin Car Networking Security (National) Headquarters and Qi ‘anxin Industrial Internet Security (Western) Headquarters were put into use in Liangjiang New District with a total investment of 450 million yuan. At present, Chongqing Qi Anxin has established cooperative relations with Changan, Sailis, FAW, BAIC, BYD and other vehicle manufacturers.

22. Precision Forging Technology Chongqing "Automobile High-end Gear and Lightweight Key Parts Production Base Project" started.

On May 19th, Chongqing Pacific Seiko Technology Co., Ltd., a wholly-owned subsidiary of Precision Forging Technology, started construction in Yongchuan. The first phase of the project has a total investment of 600 million yuan, and it is planned to build high-end precision shaft and gear parts forging, machining, heat treatment, inspection and packaging workshops, aluminum alloy profile casting, aluminum alloy parts forging, etc. After the completion of the first phase of the project, it is estimated that the annual output value will be 900 million yuan.

23. Chongqing strives to build a "33618" modern manufacturing cluster system.

On June 5, Chongqing held a conference to promote the high-quality development of manufacturing industry, and formulated and implemented the Action Plan for Deepening the High-quality Development of Manufacturing Industry in New Era and New Journey in Chongqing (2023-2027). "33618" became the "new engine" for Chongqing to promote the high-quality development of manufacturing industry. Among them, it is proposed that Juli will build a trillion-dollar leading industrial cluster of intelligent networked new energy vehicles, a new generation of electronic information manufacturing industry and advanced materials.

24. The semiconductor giant will set up a factory in Chongqing with an estimated total investment of 29.8 billion yuan.

On June 8th, China’s leading compound semiconductor company Sanan Optoelectronics and international semiconductor giant stmicroelectronics (ST) announced at the same time that they would jointly build a factory in Chongqing for mass production of 8-inch silicon carbide (SiC) devices, with an estimated total investment of 3.2 billion US dollars (about 22.8 billion yuan). At the same time, Sanan Optoelectronics plans to set up a wholly-owned subsidiary in Chongqing to produce silicon carbide substrates as supporting facilities, with an estimated total investment of 7 billion yuan.

25. Infrastructure supporting project of intelligent networking new energy automobile industrial park in Longxing New Town, Liangjiang

Longsheng New City Intelligent Networked New Energy Automobile Industrial Park in Liangjiang New Area is one of the key projects in Chongqing, covering an area of about 2,875 mu and a construction area of about 927,000 square meters. It consists of workshops such as die-casting, stamping, painting and final assembly, and their supporting rooms, which will boost the development of Chongqing’s new energy automobile industry after completion. On June 9, according to Chongqing Liangjiang New District, the main structure of the industrial park project has been capped and will be fully completed and put into operation at the end of September.

26. Juwan Technology Research XFC Fast Rechargeable Battery Chongqing Base Project settled in Jiangjin.

On June 15th, jiangjin district and Guangzhou Juwan Technology Research Co., Ltd. held a signing ceremony, and Juwan Technology Research XFC Fast Rechargeable Battery Chongqing Base Project settled in jiangjin district. The total investment of the project is 7.2 billion yuan, covering more than 600 mu of land. The XFC ultra-fast rechargeable battery production base with an annual capacity of 16GWh will be built in two phases, and the annual output value is expected to be about 13.5 billion yuan after all the projects are completed.

27. Chongqing and Hisense Group will cooperate comprehensively in automotive electronics, display chips and smart cities.

On June 15th, the Chongqing Municipal Government signed a strategic cooperation agreement with Hisense Group, which will carry out all-round cooperation in three fields, namely, automobile electronics, display chips and smart cities, and actively explore the development of chips in the fields of building the China headquarters of Nippon Sandian Co., Ltd., the global R&D and manufacturing center for thermal management systems and key components of new energy vehicles, the intelligent technology industrial base in Sichuan and Chongqing, and IT display, vehicle display, new OLED display and vehicle control.

28. Dayang Electric New Energy Automobile Assembly Project settled in Yubei.

On June 19th, Dayang Electric’s "New Energy Vehicle Powertrain Project", a leading enterprise in the electric drive industry of new energy vehicles, officially signed a contract to settle in the frontier science and technology city of Yubei, and plans to build a production base and research institute. The total planned investment of the project is about 1 billion yuan.

29. Starr Semiconductor Chongqing Vehicle Gauge Module Production Base Project started.

On June 20th, Starr Semiconductor Chongqing Vehicle Gauge Module Production Base Project started. The total investment of the project is 400 million yuan. Starr will set up a holding company in Science City to invest in the construction of a production base for vehicle gauge modules. It is planned to use 40 mu of land to realize the research, development, production and sales of high-power vehicle gauge IGBT modules and vehicle gauge silicon carbide modules for the main controller, and it is planned to produce 1 million modules. A few days ago, Starr Semiconductor and Deep Blue Automobile established a joint venture company "Chongqing Anda Semiconductor Co., Ltd.", which will cooperate around the vehicle-class power semiconductor module.

30. Chongqing signed a strategic framework agreement with Geely Holding Group.

On June 21st, Chongqing Municipal People’s Government and Zhejiang Geely Holding Group Co., Ltd. signed a strategic framework agreement. The two sides will focus on building a world-class intelligent networked new energy automobile industry cluster, and further deepen strategic cooperation in the fields of new energy ecological construction, new energy automobile manufacturing, financial technology, industrial Internet digital platform, and automotive aftermarket business ecosystem.

31. Landay Technology: It is planned to invest 2 billion yuan to build new energy automobile parts and touch screen cover glass projects.

On June 25th, Lauder Technology announced that it had signed the Industrial Project Investment Contract with Chongqing Bishan High-tech Zone Management Committee, and reached a consensus on matters related to the construction of new energy automobile parts and touch screen cover glass manufacturing projects in Bishan District. The total investment of the project is 2 billion yuan, including the production line with an annual output of 4 million sets/piece of high-precision parts for new energy vehicles, and the production line with an annual output of 5 million pieces of on-board, industrial control, 3D glass cover plates and other related products.

32. North Star New Energy Vehicle LCD Project landed at Dadukou

On June 27th, Beixing New Energy Vehicle Car LCD Project was signed and landed in Dadukou, Chongqing. The project plans to invest 1.6 billion yuan for the research and development and production of customized cockpit display core domain controllers and related supporting products, including automobile instrument panel, central control panel and streaming media rearview mirror.

33. The total investment is 3.5 billion yuan! Aosong semiconductor project started.

On June 28th, the groundbreaking ceremony for the 8-inch MEMS characteristic chip IDM industrial base project of Aosong Semiconductor was held in the West (Chongqing) Science City. The total investment of the project is 3.5 billion yuan, and the land area is about 230 mu, including 8-inch CMOS+MEMS characteristic sensor chip mass production line, 8-inch MEMS characteristic wafer rapid research and development line, vehicle gauge sensor reliability testing center and other construction projects.

34. Lingxin (Chongqing) New Energy 20GWh Polymer Gel Solid State Battery Production Line Project & Ningbo Hongxie Automobile Lightweight Project

On June 29th, Changshou District held a centralized signing ceremony for key investment projects in June 2023. Among them, Lingxin (Chongqing) New Energy Co., Ltd. plans to invest 10.6 billion yuan to build a 20GWh polymer gel solid-state battery production line project; Ningbo Hongxie Co., Ltd. plans to invest 650 million yuan to build a lightweight automobile project.

35. Yongchuan centralized signed six projects, including automobile and motorcycle hub, automobile and motorcycle shock absorption, automobile glass and new energy commercial vehicle.

On June 30th, Yongchuan District held the second centralized signing of investment projects in 2023. Six new projects including automobile and motorcycle wheel hub, automobile and motorcycle shock absorption, automobile glass and new energy commercial vehicle were signed, with a total investment of 5.429 billion yuan. Among them, Taizhou Lushang Weilai Resources Holding Group Co., Ltd. invested 1 billion yuan in Yong’s construction of automobile and motorcycle shock absorption series, electric vehicle complete vehicles and supporting production projects, and Zhejiang Yulong Vehicle Co., Ltd. invested 500 million yuan to build intelligent manufacturing production projects of lightweight body parts.

36. The Radium Smart Lidar Project, Zhongde Forging Auto Parts Green Intelligent Manufacturing Upgrade Project and other projects have settled in Banan.

On July 5th, Banan District held a centralized signing activity for investment projects in the second quarter. Among them, some contracted projects involving intelligent networked new energy vehicles:

◆ The total investment of the Radium Smart Lidar Project is 488 million yuan, and it is planned to build a fully automatic factory, which mainly develops and produces 1550nm hybrid solid-state lidar.

◆ The total investment of Hongpusheng new energy vehicle high-voltage and low-voltage wiring harness production project is 50 million yuan, mainly to build a research and development and production base of high-voltage wiring harness for new energy vehicles, with an annual output value of about 100 million yuan after production.

◆ Haolong New Energy Automobile Plastic Products Upgrade Project plans to invest 410 million yuan, mainly to develop and produce fenders for new energy automobiles, and to carry out related technical services, technical consultation and technical support.

◆ Zhongde Forging Auto Parts Green Intelligent Manufacturing Upgrade Project plans to invest 450 million yuan to build a distributed photovoltaic power station and a distributed energy storage power station, and intelligently transform the existing 1000-ton press.

37.23 EB-PAC National New Energy Bus Performance Evaluation Competition was held.

From July 17th to July 21st, 2023EB-PAC National New Energy Bus Performance Evaluation Competition and China Bus Academic Annual Meeting were successfully held in China Merchants Automobile Research Institute of West (Chongqing) Science City. The evaluation competition was jointly sponsored by the Scientific Research Institute of the Ministry of Transport, Bus Branch of China Highway Society, Urban Passenger Transport Branch of China Road Transport Association, Management Committee of West (Chongqing) Science City and China Merchants Testing Vehicle Technology Research Institute Co., Ltd. (hereinafter referred to as "China Merchants Cheyan"), and undertaken by China Merchants Cheyan and Chongqing High-tech Development and Construction Investment Group Co., Ltd.

The theme of this evaluation competition is "helping the’ double carbon’ strategy and improving the quality of travel". As an important event in the field of new energy buses, 17 models from 11 bus companies in China compete fiercely around power consumption, driving range, acceleration time, wading safety, ride comfort (pulse input) and human electromagnetic protection.

38. The southwest headquarters of canoe Zhihang settled in Science City.

On July 20th, it was reported that the southwest headquarters project of canoe Zhihang was officially settled in the West (Chongqing) Science City recently. Qingzhou Zhihang plans to build its southwest headquarters in Science City, and lay out and build an autonomous driving operation service network platform, a business settlement center in Southwest China and an autonomous driving mass production R&D center (functions include autonomous driving algorithm and simulation R&D, etc.) to provide autonomous driving solutions and vehicle simulation products for vehicle manufacturers; Build a debugging, inspection, maintenance and maintenance base for self-driving bus vehicles, and deploy self-driving bus and taxi vehicles on the ground.

39. Intelligent Networked New Energy Vehicle Intelligent Chassis and Hybrid Power System Project & New Energy Vehicle Key Parts and Tooling and Mould Project

On July 31st, in the third quarter of 2023, a centralized signing activity for investment promotion of intelligent networked new energy auto parts was held, and Hechuan signed 23 intelligent networked new energy auto parts projects.

Among them, Kuntai Vehicle System (Changzhou) Co., Ltd. and Lvye Capital Group invested 6 billion yuan to build the intelligent networked new energy vehicle intelligent chassis and hybrid power system project, mainly building the national R&D center, production and marketing base of steering and braking system, the western production and marketing base of hybrid power system and flat wire motor, and the export platform with Chongqing base as the core.

Hangzhou Baowei Auto Parts Co., Ltd. invested 3.5 billion yuan to build a new energy vehicle key parts and tooling mold project, mainly engaged in the research and development and manufacture of auto parts molds, as well as automobile interior and exterior decoration, new energy vehicle battery tray, battery box cover and other production lines.

40. Development and production of millimeter-wave radar in Chengtai Science and Technology (Chongqing) Base started.

On August 5th, the development and production project of millimeter-wave radar in Shenzhen Chengtai Technology (Chongqing) Base started. The project is located in Chongqing High-tech Zone, with a total investment of 200 million yuan. After the project is completed, it will reach the annual production capacity of 8 million sets of millimeter-wave vehicle radar.

41. Tongnan signed a new energy project exceeding 7 billion yuan.

On August 22nd, Tongnan District of Chongqing signed a series of investment cooperation agreements with Gongjirun Road and Songdu Jiye, with an estimated total investment of over 7 billion yuan. According to the agreement, the two companies will invest in building four projects in Tongnan, including an annual output of 5GWH energy storage system and a new energy power battery smart factory equipment production base.

42. Sellers cooperates with Bosch China officially.

On August 24th, Celestial signed a strategic cooperation agreement with Bosch China. According to the agreement, the two sides will establish strategic cooperative relations in the fields of vehicle safety system, driver assistance, automation function, powertrain and electrification solutions, new material application and parts supply.

43. Changan Automobile released a brand new brand Qiyuan

On August 27th, Changan Automobile officially released the new energy intelligent brand-Changan Qiyuan. As a result, Changan Automobile has built three smart electric brand systems, namely, Changan Qiyuan, Deep Blue Automobile and Aouita, to meet the needs of different market segments.

According to reports, in 2023, the cumulative sales volume of Changan Automobile exceeded 2.55 million units, the sales volume of independent brand new energy exceeded 470,000 units, and the overseas sales volume of independent brands exceeded 230,000 units.

44.2023 Zhibo Fair was successfully held, and 19 major projects in the field of intelligent networked new energy vehicles were signed.

China International Intelligent Industry Expo 2023 was successfully held in Chongqing from September 4th to September 6th. On the afternoon of September 4th, a centralized signing activity was held for major investment projects of Zhibo Fair. Chongqing signed 84 major projects with a formal contract value of 213.86 billion yuan. Focusing on the annual theme of "Intelligent Networked New Energy Vehicles", this year’s Zhibo Fair promoted the signing of 19 projects in the field of intelligent networked new energy vehicles, with a formal contract value of 68.8 billion yuan, accounting for 32.2% of the total contracted amount. For example:

◆ Zebra Zhixing will use AliOS operating system as the traction to promote the construction of new auto parts industry chains such as intelligent cockpit and cockpit integration;

◆ PetroChina will cooperate with Aodong New Energy to build a commercial power exchange site to further enrich and improve the charging and power exchange scenarios in Chongqing.

◆ Konghui Automobile Layout builds a characteristic industrial cluster of air suspension, and extends an "olive branch" to Changzhou Shiqun Automobile and other related supporting enterprises;

◆ Ultra-fast charging industry ecological network project: The project investment is 10 billion yuan, led by the Jiulongpo District People’s Government, the state-owned platform company Yulong Group and Huawei Eco-Partners, and Huawei Digital Energy Technology Co., Ltd. is deeply empowered, which will create an ultra-fast charging brand "Chongqing second charging", allowing car owners to feel the ultimate charging experience of "one second and one kilometer".

◆ Hangzhou Weilan Creation Technology Co., Ltd. plans to invest 5 billion yuan in Bishan to build a national headquarters for the production and operation of zero-carbon green electricity transportation, including four business sectors, namely, R&D and manufacturing of heavy-duty battery packs for power exchange, R&D and manufacturing of complete sets of equipment for power exchange stations, operation center for power exchange stations and intelligent management platform, and successively build 10GWh sets of R&D and manufacturing bases for heavy-duty battery packs for power exchange stations.

◆ "Lihua New Energy Vehicle Intelligent Cockpit Production Base Project" in Yubei District: The total investment is 3 billion yuan, which is invested and constructed by Chongqing Lihua Genyuan Technology Co., Ltd., including 5 million sets of new energy vehicle digital LCD instruments, multi-screen linkage display system, HUD head-up display system, streaming media rearview and other products.

45. Guangdong Shilida 20 billion yuan energy storage project signed.

On September 12th, Guangdong Shilida Technology Co., Ltd. signed a project investment agreement with Tongnan, and the new power and energy storage battery production project with a total investment of about 20 billion yuan officially landed in Tongnan, Chongqing. The first phase of the project will invest 10 billion yuan, build 10 fully automatic production lines, and produce 26Gwh of new power and energy storage batteries annually. After all of them are put into production, the annual output value will reach 26 billion yuan.

46. The project of stator and rotor assembly of new energy automobile motor of CITIC Group was capped.

On September 17th, the production workshop of the new energy automobile motor stator and rotor assembly project of Zhixin Group, located in Longsheng New Town, Liangjiang New District, was capped. The project is a municipal key project with an investment of 1.31 billion yuan. It is expected to be completed in July 2024, and the R&D and production base with an annual output of 3 million new energy vehicle drive motors will be built.

47. Haowei New Energy Technology signed a project investment cooperation agreement with Tongnan.

On September 22nd, Guangzhou Haowei New Energy Technology Co., Ltd. signed a project investment agreement with Tongnan. Haowei New Energy plans to invest 10 billion yuan to build a production line project with an annual output of 30GWh solid-state square sodium ion battery in Tongnan District, and the annual output value will reach 42 billion yuan after all the projects are put into operation.

48. Western Science City signed three high-quality intelligent networked new energy automobile industry-related projects.

On September 28th, the centralized signing activities of key investment projects in Chongqing High-tech Zone of Western Science City in the third quarter of 2023 were held. The Science City signed three high-quality intelligent networked new energy automobile industry-related projects, including the Institute of Intelligent Testing and Equipment for New Energy Vehicles, with a total investment of 10.5 billion yuan.

49. Rongsheng Mengguli signed a contract with Tiantai Energy and Chongqing Aluminum Investment Group to lay out Jiulongpo District of Chongqing.

On October 9, Jiulongpo District held a centralized signing activity for key investment projects in the third quarter of 2023. As a major investment project in this signing, Rongsheng Mengguli joined hands with Tiantai Energy and Chongqing Aluminum Investment Group to sign a new flat-panel long-life energy storage battery production project. It is estimated that the total investment will be 2.3 billion yuan, and a new flat-panel long-life energy storage/commercial vehicle lithium iron phosphate battery production line with patented technology will be built. After the project is fully completed and put into production, the annual sales income will exceed 10GWh billion yuan.

50. China Merchants Cheyan was approved to build the National New Energy Vehicle Quality Inspection and Testing Center (Chongqing).

On October 11th, China Merchants Testing Vehicle Technology Research Institute Co., Ltd. announced that the State Administration of Market Supervision officially approved the establishment of the National New Energy Vehicle Quality Inspection and Testing Center (Chongqing). The successful approval of the center has filled the vacancy of the national quality inspection center for new energy vehicles without vehicle level in the western region of China, and is an important support for China Merchants Automobile Research Institute to arrange technical services for the whole industrial chain of new energy vehicles.

51. Changan Ford and Changan Automobile set up a new joint venture company to develop new energy sources.

On October 11th, Changan Ford New Energy Automobile Technology Co., Ltd. was formally established. This is another joint venture between Changan Ford and Changan Automobile, with a share ratio of 60% and 40% respectively. This new energy company intends to engage in the sales and service business of new energy passenger cars and existing Ford brand models of Changan Ford.

52. Catch up with 3 billion! Suzhou Lingchuang once again joined hands with Banan to enlarge and strengthen the intelligent networked new energy vehicle support.

On October 12th, Banan District, Chongqing held the third centralized signing activity of investment projects in 2023. Among them, Suzhou Lingchuang Group, which landed in Banan District in 2014, plans to invest an additional 3 billion yuan to build a high-end intelligent equipment innovation base of Lingchuang Technology of Science and Technology covering an area of about 150 mu. The project will introduce abundant capital and technical strength from Suzhou Lingchuang Group and Chongqing University of Technology, and build a domestic first-class intelligent networked efficient collaborative intelligent R&D and production platform, experimental testing platform and achievement transformation platform integrating new energy intelligent automobile assembly and key components, autonomous driving development platform, testing and analysis service center, database and high-end equipment manufacturing.

53. Bojun Technology: Chongqing subsidiary was established, and it is planned to invest 2 billion yuan to build the R&D and production base project of precision molds and auto parts.

On October 25th, Bojun Technology announced that it planned to sign the Project Cooperation Agreement with Chongqing Sharing Industry Investment Co., Ltd., and planned to build a research and development production base project for precision molds and auto parts in Shapingba District of Chongqing, with a total investment of about 2 billion yuan in total investment of the project, and set up a wholly-owned subsidiary, Chongqing Bojun Technology Co., Ltd. (incorporated on November 25th) to implement the investment, construction and operation of the project.

54. Lizhong Group High Performance Aluminum Alloy New Material Project

On October 26th, Shapingba District held the "Xingyao Shaci" investment attraction project in the third quarter of 2023, and Lizhong Group signed a contract for the new material project with an annual output of 100,000 tons of high-performance aluminum alloy. The total planned land area of the project is about 63 mu, with a total investment of about 600 million yuan. It will be built in two phases, with a planned construction capacity of 50,000 tons in the first phase. It will focus on the production and research of new energy vehicles, heat-free aluminum alloy materials for integrated die casting, high-performance aluminum alloy new materials and other products, and build an intelligent digital factory.

55. Deke Intelligent Steering System R&D and Production Base Project

On October 26th, Deke intelligent steering system R&D and production base project was signed and settled in Shapingba District. The total investment of the project is about 2 billion yuan, and the research and development production base of Deke intelligent steering system will be built, radiating Chongqing and Southwest China. At the same time, it is planned to engage in R&D and production of automobile steering system for the domestic vehicle market, and the products will be widely used in high-end intelligent driving passenger cars, smart city logistics, L4 autonomous parking service, commercial vehicles ADAS and other scenarios.

56. The new factory of Bosch Hydrogen Power System (Chongqing) Co., Ltd. was put into use.

On November 2nd, the new factory of Bosch Hydrogen Power System (Chongqing) Co., Ltd. was officially put into use. Located in Jiulongpo District, Chongqing, the project started construction in 2021, covering an area of about 240,000 square meters. It integrates R&D, testing, manufacturing and sales management of hydrogen power products, and is equipped with Bosch’s largest R&D center for Class A fuel cells (assemblies).

57. The total investment is 5 billion yuan! Solar energy automobile interior and exterior decoration system integration project settled in Yubei

On November 20th, Hangzhou Guangneng Rongneng Auto Parts Co., Ltd. invested and built the "Headquarters Base for Integrated R&D and Production of Automotive Interior and Exterior Decoration Systems" and signed a contract to settle in the Linkong Frontier Science and Technology City in Yubei District. The total investment of the project is 5 billion yuan, and the land area is about 121.7 mu. The products cover automobile interior and exterior decoration systems such as main and auxiliary instrument panel assemblies, front and rear door panel assemblies, front and rear bumper assemblies, front-end module systems and other functional structural parts for vehicles.

58. Invest 1.2 billion yuan! Beidou Navigation Quality Inspection Center (Chongqing Branch) Landing Beibei

On November 20th, Beidou Navigation National Quality Inspection Center (Chongqing Branch) signed a contract to land in Beibei Park of West (Chongqing) Science City. The project is invested and constructed by Beidou Future Big Data Technology (Beijing) Co., Ltd., with a planned investment of 1.2 billion yuan to build Beidou Navigation Quality Inspection Center (Chongqing Branch), land-based high-precision autonomous PNT system and intelligent networked automobile high-precision navigation and positioning and timing network respectively.

59. Tailan New Energy Chongqing Phase II Factory Project started.

On November 21st, Liangjiang New Area held the centralized commencement, completion and commissioning activities of the project in the fourth quarter of 2023. The second phase of Tailan New Energy Project, with a total investment of 1 billion yuan, officially started construction and is expected to reach production in 2025.

According to reports, the project covers a total area of 76 mu, with a construction area of nearly 50,000 square meters. It will build a semi-solid lithium battery cell production line and a semi-solid lithium battery PACK production line, with a planned production capacity of 2GWh, mainly to produce passenger car power batteries, taking into account the use scenarios such as small power and energy storage. It is estimated that the annual output value will exceed 2 billion yuan after reaching production.

60. Lilong Zhongbao Intelligent Cockpit Project started construction.

On November 21st, the Lilong Zhongbao Intelligent Cockpit Project invested by Chongqing Lilong Technology Industry (Group) Co., Ltd. officially started construction. The project has a building area of nearly 17,000 square meters, and mainly engages in the production, development and sales of AR-HUD, door controller DCU and electronic rearview mirror products. According to the plan, in the next five years, Lilong Group will invest 1.137 billion yuan for the construction of this project, and the factory building will be completed in March 2024.

61. The technical transformation project of intelligent production of high-voltage wire harness for Tianhai electronic vehicle was completed.

On November 21st, the high-end wire harness project of Tianhai New Energy Intelligent Network was officially put into production, and the total output value is expected to reach 5.5 billion yuan in the next five years. In May 2023, the project completed the factory renovation and equipment debugging, and has successively started the production and sales of high-end wiring harnesses and electronic products for new energy vehicles.

62. Changan Automobile’s "Golden Bell Hood" was released, and the first standard battery of Changan in Times rolled off the assembly line.

On November 17th, Changan Automobile released its self-developed battery brand-Golden Bell Hood at Guangzhou Auto Show, officially announcing its entry into the battery field. On November 24th, Time Changan Power Battery Co., Ltd., jointly established by Changan Automobile, Contemporary Amperex Technology Co., Limited and Deep Blue Automobile, officially ushered in the first battery product off the assembly line. This battery core is also one of the standard batteries of Chang ‘an golden bell jar battery.

63. Deep blue, Aouita and Qiyuan! Changan Automobile Announces Thailand Model Launch Plan

On August 23rd, Changan Automobile Thailand subsidiary was established. On November 8, Changan Automobile’s first overseas production base-Thailand manufacturing base was officially started. On November 27th, Changan Automobile brand launch conference was held in Southeast Asia, and then Changan Automobile introduced three digital intelligent product brands, namely DEEPAL Deep Blue, AVATR Aouita and NEVO Qiyuan, into the Thai market, and planned to launch 15 new energy products in the local area by 2030. In addition, Changan Automobile will also play Thailand’s "bridgehead" role in the Southeast Asian market and globalization strategy, and promote products and brands to radiate to Southeast Asia and the global right-hand drive market.

64. Chongqing launched the promotion of intelligent networked new energy auto parts industry.

On November 30th, the General Office of Chongqing Municipal People’s Government issued the "Chongqing Intelligent Networking New Energy Auto Parts Industry Cluster Promotion Special Action Plan (2023-2027)". The Action Plan proposes that by 2027, an intelligent networked new energy auto parts industry cluster with cross-domain integration, up-and-down coordination, mutual benefit and win-win situation will be built, and the operating income of Chongqing intelligent networked new energy auto parts industry will reach 700 billion yuan, with a total of 800 new intelligent networked new energy auto parts enterprises added.

65. Chongqing released the plan of "Chongqing Cars Going to Sea": By 2027, the annual export volume of complete vehicles will account for 10% of the national total.

On December 5th, the General Office of Chongqing Municipal People’s Government issued the Action Plan for Chongqing’s "Chongqing Cars Going to Sea". The Action Plan proposed that by 2027, the annual export volume of the whole city will account for 10% of the national annual export volume. Build 1-2 leading domestic intelligent networked new energy vehicle export enterprises and brands, and continuously improve the layout of overseas factories of enterprises; The intelligent networked new energy automobile industry has formed a strong international radiation capability, with an annual export value exceeding 120 billion yuan.

66. Landing of R&D and manufacturing projects of leading laser radar enterprises.

On December 15th, recently, the AME (Advanced Manufacturing Engineering) and vehicle-mounted laser radar R&D and manufacturing project invested by Tudatong officially signed a contract and landed in the West (Chongqing) Science City. The project will carry out process research and development, testing and manufacturing around laser radar, with an annual production capacity of 400,000 laser radars after production, which will drive upstream and downstream enterprises in the laser radar industry chain to gather and improve the local matching rate of auto parts.

67. Cyrus signed an agreement with Contemporary Amperex Technology Co., Limited to comprehensively deepen strategic cooperation.

On December 20th, Cyrus signed an all-round deepening strategic cooperation agreement with Contemporary Amperex Technology Co., Limited. The two sides will carry out in-depth cooperation in overcharge technology, battery safety, integrated development of "vehicle, electricity and charging" and big data, work together to expand overseas business and jointly promote battery technology innovation and global layout. Contemporary Amperex Technology Co., Limited will provide high-quality battery products for AITO series vehicles for a long time, and make deep cooperation in the research and development of new products, application of new technologies and new materials.

68. Changan Automobile has successively cooperated with Huawei, Weilai and Ganfeng Lithium Industry to expand the ecological circle.

Cooperation with Huawei: On August 17th, Changan Automobile and Huawei signed the Framework Agreement on Comprehensive and Continuous Deepening of Strategic Cooperation, and the two sides will cooperate in many aspects such as digital transformation. On November 25th, Changan Automobile and Huawei signed the Memorandum of Investment Cooperation, and Huawei plans to set up a new company focusing on intelligent networked automobile business.

Cooperation with Weilai: On November 21st, Changan Automobile and Weilai signed a cooperation agreement on battery exchange business to jointly promote the establishment of battery exchange standards, the construction and sharing of battery exchange networks, the research and development of battery exchange vehicles, and the establishment of an efficient battery asset management mechanism.

Cooperation with Ganfeng Lithium Industry: On December 22, Changan Automobile and Ganfeng Lithium Industry signed a Memorandum of Cooperation, which will accelerate the joint venture project of (semi-) solid-state battery research and development and industrialization project in accordance with the principle of "equal shareholding and efficient operation" and explore the deep cooperation between upstream and downstream of the battery industry chain. This cooperation is an important step for Changan Automobile to promote its "Shangri-La" new energy development plan.

69. Bosch Qingling hydrogen fuel cell engine project started.

On December 22nd, the commencement of Bosch Qingling Hydrogen Fuel Cell Engine Project was held in Jiulongpo District. The project is jointly built by Bosch (China) Investment Co., Ltd. and Qingling Group, and will build Bosch’s first research and development center for hydrogen fuel, a national production base for hydrogen fuel cell engines and a national production base for hydrogen energy commercial vehicles.

70. Zebra Zhixing Southwest Regional Headquarters and Smart Car Operating System Innovation Industry Cluster Project settled down.

On December 26th, Zebra Smart Car Operating System Co., Ltd. was established recently in Science Valley Digital Science and Technology Innovation Park, marking the official establishment of Zebra Zhixing Southwest Regional Headquarters and Smart Car Operating System Innovation Industrial Cluster Project in the West (Chongqing) Science City. The project will be based on Zebra Zhixing’s autonomous and controllable smart car operating system, and jointly develop, produce and sell new parts and components such as intelligent cockpit, intelligent driving and cabin driving integration with industrial partners.

71. With the listing of M9, AITO series products have repeatedly set new records in the industry.

On December 26th, Aito Wenjie M9, the flagship SUV of panoramic wisdom jointly designed by Celestial Automobile and Huawei, was launched, providing users with a continuous leading travel experience.

Sailis deeply practices the "Sailis model" of cross-border cooperation and builds a first-class intelligent electric vehicle brand through continuous forward-looking investment. Since the launch of AITO series products, it has continuously set a new record and ran out of the industry-leading "Sailis Speed". AITO asked the M9 to exceed 30,000 vehicles in the seven days since its listing; AITO asked the world that the new M7 has been listed for only three months, and the cumulative total has exceeded 120,000 vehicles, which has become a phenomenal event in the industry.

According to reports, from January to December, the cumulative sales volume of Celestial vehicles has reached 106,703, a year-on-year increase of 33.31%. In addition, on December 29th, Cyrus announced that it had obtained L3 autopilot test licenses in Chongqing and Shenzhen at the same time, becoming the only car company that has obtained L3 autopilot test licenses in both places at present.

72. Trial production of Kong Hui Science and Technology Southwest Production Base Project

On December 30th, the project of Konghui Science and Technology Southwest Production Base was put into trial production recently. The project was signed and settled in July 2023, with a total investment of 1 billion yuan. The southwest production base was built in the Western Science City, and five automobile air spring assemblies and electronically controlled suspension production lines were laid out. After the project is completed, it will fill the gap in the field of air suspension, a high-end core component of new energy vehicles in Chongqing.

73. The headquarters project of Puhua Intelligent Driving Basic Software Business was settled.

On December 31st, the project of Puhua Intelligent Driving Basic Software Business Headquarters was officially signed and settled in Science City. The project will be jointly invested by CLP Taiji Group, Puhua Basic Software Company and Chongqing High-tech Zone Management Committee with about 5 billion yuan. Puhua Zhijia Technology Co., Ltd. will be registered and established in the Science City, and it will be located in "one headquarters and two centers", namely, the intelligent driving basic software business headquarters, the national intelligent networked automobile basic software research and development center, and the domestic automobile electronic key software and hardware adaptation center, so as to build an intelligent network of "vehicle regulation chip+intelligent driving operating system+safe vehicle control operating system".

2024 China Smart Electric Vehicle Technology and Supply Chain Exhibition (referred to as "China Smart Electric Exhibition") is an innovative ecological platform for smart electric vehicles, which consists of exhibitions, conferences, supply and mining docking, technology release and industry selection. The exhibition is scheduled to be held in Chongqing International Expo Center from March 13 to 15, 2024. At the same time, the "Intelligent Electric Vehicle Science and Technology Ecology Conference", "The 35th Annual Meeting of Chongqing Automobile Industry", "Chengdu-Chongqing Intelligent Networking New Energy Vehicle Whole Parts Supply and Mining Docking Activity", "Chongqing Automobile Industry Annual Selection" and a series of forward-looking technical forums will be held.

The exhibition is co-sponsored by Chongqing Automotive Engineering Society, Chongqing Automobile Industry Chamber of Commerce, Chengdu Green Intelligent Networked Automobile Industry Ecosphere Alliance, Changan Automobile, Sailis, SAIC Hongyan, Changan Ford, Qingling Automobile, Ruilan Automobile, Changan Leap, etc. It is the first smart electricity eco-chain exhibition in China, which is built with the deep participation of automobile enterprises. The exhibition closely follows the global trend of automobile intelligence and electrification, gives full play to the leading role of "chain owner" automobile enterprises, and deeply presents the complete industrial chain of intelligent electric vehicles from design, materials, key parts of electrification, intelligent key technologies and digital intelligence to vehicle integration and application. Focusing on the four functions of "display, release, communication and procurement", we will build a one-stop interactive cooperation platform for new materials, technologies, products, new equipment, new supply chains and forward-looking technology products in the era of smart electric vehicles.

By then, it is estimated that 20,000 ㎡ exhibition area, 300+ global exhibitors, 1,500+registered delegates, 20+ theme forums and 20,000+professional visitors will attend the grand event. We sincerely invite global automotive eco-chain head enterprises and guests to participate in the grand event, gather in Chongqing and seek common future!

AITO asks M9 to officially announce its appearance in the Ministry of Industry and Information Technology.

[Global Network Technology Comprehensive Report]On September 12th, AITO’s new M7 series was officially launched. The new M7 in the world enjoys six seats and the big five seats, which once again set a new benchmark for market segmentation with its leading intelligent experience, excellent space, excellent comfort and all-round security. At the same time, the Ministry of Industry and Information Technology announced the 375th batch of Announcement of Road Motor Vehicle Manufacturers and Products, and AITO asked M9 to announce it.

As the first full-size flagship SUV under the AITO brand, Wenjie M9 is based on the newly-built D-class luxury SUV platform, with brand-new family design, ever-changing space comparable to MPV level, all-aluminum chassis of millions of luxury cars, and Huawei smart car full-stack technology solutions including intelligent cockpit, intelligent driving, Huawei megapixel smart headlights, Huawei AR HUD, Huawei AI big model, etc., bringing a brand-new full-scene intelligent experience. Not only that, M9 will also be equipped with Huawei’s strongest intelligent security system.

Previously, the media has announced that the pre-sale price of the media M9 is 500,000-600,000 yuan, which will be officially released in the fourth quarter of 2023.

Double-color body, brand-new family design language

Wen Jie M9 continues the aesthetic principle of "extreme, simple and pure" of Wen Jie brand, and introduces a brand-new family design language, with the design concept of aesthetic integration of humanities and technology, opening the era of intelligent aesthetic design of Wen Jie series.

The design of the M9 has a very recognizable "skyline". The public notice shows that the M9 adopts the double-color body design commonly used in top-end luxury cars, and the blue body is matched with the silver roof, which not only has a majestic and calm charm, but also brings an elegant gesture of suspension.

The M9 car in Wenjie is simple and advanced in shape, with 21-inch brand-new wheels, which outlines the form of stability, speed and strength. The iconic smart headlights integrate many functions into the same element, forming a highly integrated design, and the head and tail designs echo each other, further strengthening the sense of wisdom and distinctive scientific and technological recognition.

Flagship full size, equipped with ever-changing space

As a full-scale flagship SUV, the car length, width, height and wheelbase of the car are 5230mm, 1999mm, 1800mm and 3110mm respectively, which makes it an advantage among D-class luxury models.

Through the leading structural design, Wenjie M9 has achieved the same flat floor riding experience as MPV, which not only makes it more convenient for the second and third rows to enter, but also makes the third row users bid farewell to the "small bench" and bring a more relaxed long-distance travel experience.

Based on the design concept of equal weight for six seats, through innovative spatial layout, the M9 also provides a changeable experience beyond MPV level, so that every passenger in the car has the same comfortable first-class experience. Three rows and six seats in the car all support electric adjustment, and can also provide 3, 4, 5 and 6-seat changeable seat modes according to user’s needs, which can be switched at will in different scenes to improve the flexibility of the interior space.

It is easy to drive a cart with wisdom when it is purely electric.

According to the public information, all the M9 models in Wenjie are equipped with four-wheel drive system as standard, covering two power forms: extended range and pure electric power. All of them use high energy density batteries, which bring stable and long battery life. The extended range can be used for oil and electricity, which makes users bid farewell to mileage anxiety. Pure electric power cooperates with the industry-leading high-power and high-voltage super fast charging platform, which makes the user’s recharge experience more efficient and convenient.

At the same time, under the blessing of HUAWEI DriveONE electric drive intelligent platform, Wenjie M9 not only shows excellent performance, but also takes into account low energy consumption. According to the information published by the Ministry of Industry and Information Technology, the energy consumption of the M9 extended-range model is as low as 6.9L/100km, and the power consumption per 100 km is 24.3KWh/100km. The pure electric version of the vehicle consumes 17.4KWh/100km of electricity per 100 km, leading the same class of vehicles.

It is worth mentioning that the M9 is also remarkable in terms of driving and handling performance. The all-aluminum chassis of the million luxury car class comes standard with air springs and CDC damping system, and with unique technologies such as HUAWEI DATS 2.0, it will bring leading wisdom to drive and control, so that the cart can also have a light and easy driving experience.

Huawei’s intelligent black technology blessing, knowing people know the way and know the car.

At the level of intelligent experience, as the flagship product of Huawei’s deep empowerment, Wenjie M9 has put Huawei’s smart car full-stack technology solution on the bus. On the basis of the "double intelligence" of intelligent cockpit and intelligent driving, all the black technologies such as Huawei intelligent car control, Huawei megapixel smart headlights, Huawei AR-HUD, light field screen, Huawei SOUND and AI big model are collected to bring users an unprecedented full-scene intelligent interactive experience.

Different from the simple stacking design, Huawei has injected emotion into science and technology through its own precise control of user needs for many years, polishing the wisdom experience of humanities, technology and aesthetics. Take the intelligent cockpit as an example. The M9 will be equipped with the latest HarmonyOS intelligent cockpit, in which Xiaoyi, a car voice assistant, will be connected to the AI model, incarnating the "personal butler" who knows you know your car, making the interaction more natural and intelligent, making the car more intelligent and understanding you.

From appearance design, spatial layout, dynamic performance, driving and control experience to intelligent configuration, Wenjie M9 brings flagship luxury configuration, which will also bring different smart travel experiences to users.

Interview | The "New Force" of Quantum Computing? Magnetic Sigmon can be used as a kind of qubit.

Recently, Christina Psaroudaki, a researcher at California Institute of Technology, and Christos Panagopoulos, a professor at Nanyang Technological University, put forward the idea of using Sigming as qubit, and said that it has advantages in practicality and scalability.

The research paper was published in Physical Review Express on August 4th, local time, titled "Skyrmion qubits: a new class of quantum logic elements based on nanometer magnetization".

"Quantum computing is expected to significantly improve computing power through the inherent characteristics of quantum mechanics, surpassing today’s supercomputers." In an exclusive interview with The Paper (www.thepaper.cn), Psaroudaki said, "Quantum computers are based on qubits, which are represented by the special quantum state of a physical system. Unlike the 0 or 1 of classical bits, quantum bits can also be in the so-called superposition state-that is, both 0 and 1. In order to realize quantum computers, many different candidates are currently being sought. "

The paper shows that the core of quantum computing is qubit made of very small particles such as atoms, ions or electrons. At present, superconducting circuit is one of the leaders of noisy medium-scale quantum computing scheme. Its size is macroscopic, but it has perfect quantum characteristics. Although superconducting quantum has made great progress, there are still great challenges, especially in control and scalability.

In magnetic materials, when the spin orientation of local atoms deviates, a quasi-particle with vortex structure will be produced, which is called magnetic sigmon. The properties of this quasi-particle can generally be described by topological charge or helicity.

"Sigmon has 1/2 spin, so it can be used as a qubit. Because of its good stability, controllability and measurability, it can be used as a logical qubit in quantum computing. The so-called logical qubit refers to the unit that can realize the function of qubit logically and consistently, and the physical deviation and failure probability have little influence. " Zhao Yukang, an industry expert of Guo Dun Quantum, told a reporter from The Paper (www.thepaper.cn).

"Magnetic Sigming can be very small, reaching the nanometer level, and it is a candidate for the next generation of information storage and logic technology. Magnetic Smirnology is a field that deals with the development of classical Smirnon spintronics, and it has developed into a huge and active research field. " Psaroudaki said, "An important feature of our proposal is to accelerate the development of Sigmund quantum bits by using the knowledge and the most advanced technology in the field of Sigmund. The knowledge and technology of Sigmund can be directly used and transferred to our proposed platform, and it provides advantages in practicality and scalability. "

Sigmon qubit

The scheme proposed by Psaroudaki and Panagopoulos is to realize qubits by using stable magnetic sigmons bound in magnetic nano-disks, and to connect different magnetic nano-disks by using electric fields.

By applying the electromagnetic field, the discrete energy levels in the quantized energy spectrum of the magnetic Sigmon can be controlled, so that the helicity between different energy levels can be changed, and these two energy levels can be encoded into two quantum states |0 > and |1 > of the qubit. In addition, the electromagnetic field can be tuned to control the coherence time of qubits. In this design, the quantum bits of adjacent magnetic nano-disks can also be coupled with each other, thus realizing two-bit quantum gate operation. Finally, the reading operation of quantum information can be completed by using a high-sensitivity magnetometer.

A member of the domestic quantum team gave a detailed introduction to the reporter of The Paper (www.thepaper.cn) on how the magnetic sigmoid in this research is used in quantum computation. He said, "This paper uses the quantum computation of the spin angle φ in the XY plane, a quasi-particle of magnetic sigmoid. According to the different parameters, it is divided into two bit theory designs. "

"The first is to encode the qubit state by using the deviation of the spin component in the z direction from the equilibrium state, and the deviation of 0 or 1 represents the 0 or 1 state of the qubit respectively. This design is similar to the charge qubit in superconducting bits, and the bit state is encoded by the number of charges on the island. The second is to encode the qubit state by using the rotation angle of spin in XY plane. The two angles in opposite directions represent the zero state or the one state of the qubit respectively. This design is similar to the magnetic flux bits in superconducting bits, and the quantum bits are encoded by clockwise and counterclockwise currents. " The member said.

Psaroudaki said that because the sigmons can be manipulated by electric and magnetic fields, the quantum bit properties of multiple sigmons are configurable and can be optimized. This includes logical qubit state and qubit lifetime, which are very important to realize stable and reliable qubits and can perform various logical operations. "Our work shows that the Sigmund quantum bit is very attractive as a logical element of quantum processor, and it is coping with the key challenges of quantum bit technology-control and scalability."

The paper shows that scalability, controllability of microwave field, operating time scale and non-volatile readout technology are all together, which makes the Sigmund qubit very attractive as a logic element of quantum processor.

At present, Psaroudaki and Panagopoulos have found several candidate materials, which can be used to design artificially adjustable magnetic Sigmon qubits. They predict that with the development of research, more materials will emerge in the future to realize this kind of magnetic sigmoid qubit.

When talking about the prospects and challenges of Sigmund in the field of quantum computing, Psaroudaki said, "Our work is at the intersection of two unrelated research directions-the quantum bit field and the Sigmund field. The former aims at developing quantum computers, while the latter aims at designing future spintronics devices based on magnetic Sigmund. Our idea has introduced a new direction in the field of Siegel electronics and nano-magnetism, and opened up an undeveloped way for quantum computing. The challenge now is practicality, that is, designing architecture for specific functions. "

"This paper constructs quantum bits on two-dimensional magnetic materials, which is really meaningful in physics and creates a new realization method of quantum computing. However, because this is a relatively theoretical article, the discussion of single-bit self-state, single-bit manipulation, inter-bit coupling and bit state reading still stays at the physical level, not at the actual design level. " The aforementioned members of the domestic quantum computing team said.

Zhao Yukang said, "The work of this paper is to experiment the logic gate manipulation ability of a single sigmoid, which is a new possible route of quantum computing, but there is still a gap from the realization, such as the coupling that has not been extended to multiple sigmoids, and the verification of the deterministic manipulation and long-term retention ability of logical qubits is not sufficient."

The law of e-commerce for car live broadcast: "Three Want and Three Don’t"

Following the fire of Liu Genghong fitness live broadcast, Oriental Selection also dominated the whole network by means of live education with goods. At the moment of repeated epidemic, most industries entered the cold winter, but the live broadcast was in full swing.

In the automobile industry, live broadcast has brought new opportunities to the online marketing of automobile manufacturers. Compared with the traditional offline promotion and advertising, live e-commerce is more economical, efficient and comprehensive in terms of car viewing and car selection.

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According to the survey, nearly 60% of the respondents also said that before buying the next car, they would be more inclined to screen their early targets by live broadcast or short video.Thus, live e-commerce is expected to become the latest way for China auto companies to get customers.

Live e-commerce has brought to the automotive industry"New Channels", "New Models" and "New Efficiency"Opportunities, stimulate the potential demand of young users, can promote the rapid outbreak of products. Especially in the epidemic environment,Live e-commerce has become a highland for automobile brands to spread their market influence.

At present, the car live broadcast is still in the period of dividend growth, and various car manufacturers have entered the market one after another. From products to technology, from culture to brand, the marketing "competition" has gradually escalated. In the booming era of live broadcast, how to maximize the value of car live broadcast e-commerce, the following"Three Want and Three Don’t"The principle hopes to bring some thoughts to the industry.

Let’s talk about "three essentials" first. Which "three essentials" do you mean specifically?

In the past, car companies made an offline press conference, that is, invited hundreds of media to gather in one place, held a huge press conference, and then spread the information about the listing or release of new cars through various media.

In the era of live broadcast, car companies have become the largest new media platform, and family matrix operation of "new products" has become a new choice for online marketing. For car companies,Through the matrix account, the vertical domain can be subdivided, different business paths can be completed, and the cost of content production and operation can be reduced.

The common matrix account layout consists of brand master account number, brand matrix number, employee number/president number and dealer number/store number. The brand DNA, brand tonality and visual style of the account matrix can be consistent, but the core content of each matrix account should be expanded around the core population and goods, and the function and positioning of the matrix account should also be differentiated and diversified.

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Take one plus one used car as an example: the main account creates an IP "one plus one car", which only sells one-price boutique used cars, the secondary account "one plus one story meeting" takes pictures of employees’ daily life, the in-store sales, the anchor establishes the employee number "Luo G", and after opening up a new business second-hand name list, the "one plus one little cousin" account is created, each account has an independent person in charge, and then it is uniformly drained to the main account live broadcast room.

As a young China automobile brand, Auchan Automobile is the first one.“1+3+N+X”Live mode."1" refers to an official main account; "3" refers to 3 sub-accounts; "N" refers to about 20 head dealers who are doing well in the field of live broadcast at present. In the planning of Auchan Automobile, this N will reach 100; "X" means that all dealers must have the ability to carry goods live.

Through the family matrix operation, Changan Auchan began to plan daily live broadcasts, transform into auto show media coverage groups, and participate in large-scale live broadcasts of various node brands, relying on the efforts of brand parties, KOL and media, as well as hundreds of dealers and Auchan sales champions.

In the previous pre-sale of Changan Auchan Z6, it was broadcast live through a 12-hour press conference and realized.2309 sets of 2299 yuan large order.. These 2309 large orders directly exceeded5.3 million live broadcast deal, more indirectly realized Changan Auchan.The sales amount of more than 300 millionThis also provides a solid and powerful case for family matrix operation of new products.

After the matrix construction of automobile live broadcast is completed and the brand volume is effectively expanded, how to make the brand unique in the minds of consumers has become an urgent problem for the brand.

Brands do live marketing, and use direct ways and opportunities to communicate with users in depth, which can not onlyDeepen the deep links between brands and users., not badFurther improve marketing transformation.

In the live broadcast, the anchor often talks about "family …", but cars are different from other daily products, and it is not just a few words of "family" that can attract consumers to place orders.

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Automobile consumption has the characteristics of low frequency, high customer unit price and long decision-making chain, so it is not as easy to carry goods as FMCG. With these thoughts, Changan Auchan chose to start from the periphery. In the blind subscription live broadcast of Auchan Z6, she realized emotional connection with users and planted grass through car models and other commodities, and the viewing volume of the live broadcast for 2 hours broke through.2 million person-times, blind order arrival2887 sets, not only completed the acquisition of customers, but also established brand goodwill, laying the foundation for successful delivery.

After continuous innovation and exploration, Changan Auchan chose to pass."Emotional Grass Planting"Establishing initial contact with users has also deepened consumers’ understanding of Changan Auchan brand and products. In this process, we can’t think that a live broadcast can be "popular". It is very important to manage expectations in advance, otherwise more haste, less speed.

In addition, compared with other car companies, some car companies will spend a lot of money to invite star platforms and then hold a lively press conference online. Most of Auchan’s live broadcasts don’t invite traffic stars, and all Auchan’s anchors come from employees and users. And such an anchor without a star aura has increased consumers’ sense of trust and intimacy, allowing employees to connect users and users to connect users, making the audience feel that the people in the live broadcast room are themselves!

Let the "viewers" before the live broadcast have the opportunity to become "participants" in the live broadcast and truly embrace users, so as to drive more users into the brand marketing construction.

Expand the volume of live broadcast with family matrix to embrace users and build deep communication links between brands and users. Next, what the live broadcast needs to do is to attract users in the content value and trigger emotional resonance between the brand and users.

For live broadcast, IP has gradually become a new tool or new way of brand building.Create a distinctive style and high-quality IP content,Can have valuable interaction with users, and then win more people’s love and continuous attention.

Successful IP will be deeply rooted in people’s hearts, leaving a deep impression on the audience’s hearts, and there are emotional resonance points that can touch people’s hearts, such as "buy it, buy it" and "come on, buddy", which are very distinctive IP.

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Taking Xpeng Motors’s "Pengke Planet" as an example, the protagonist Pengke brothers explored the virtual world of interstellar desolation and science fiction in the meta-universe from the first-person perspective, making the audience watching the live broadcast feel as if they were there, creating a live broadcast scene that users have never seen before, which not only increased the brand’s exposure, but also locked in the young group pursuing technology, trends and freshness.

Changan Auchan has also concentrated its advantages in building a brand user image and created two anchor IPS, one isYounger Tiantuan, and the other isYouth car group.

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Take "Younger" as an example. They are ordinary female employees who work for Changan Auchan or dealers, but they are also one of the many "super goods delivery officers" bred under the new digital retail system of Changan Auchan.

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In the test drive of Changan Auchan Z6 Hainan in June, the Younger Open Group was formally assembled. Through the local customs and tourism culture of Hainan, it came into close contact with Auchan, and the audience learned the product strength of Auchan Z6 in a scene while traveling with Younger Group.

The youth said that the car group is also composed of Auchan employees and dealers’ male employees. Through professional introduction and data analysis, the audience can get the latest information of the products most intuitively.

Through live IP, users will not be limited by time and space after Changan Auchan opens the center and sales of the Meta-Universe. Using IP to establish brand values, arouse users’ resonance, and establish deep emotional links with users, thus further enhancing users’ goodwill towards brands, truly turning users into loyal fans of brands, and making users willing to "pay the bill" for their favorite brands, and on this basis, promoting users to realize consumption transformation.

The above content is the "three essentials" principle of car live broadcast. Next, let’s see what the "three don ‘ts" are.

Car live broadcast is the general trend, but it is not advisable to follow the trend. For some car companies that have just entered the market, in addition to learning from experienced peers, they need to do more rules and games on the live broadcast platform to fully understand the current industry hotspots and consumers’ thinking and preferences.

Live car broadcastInstead of simply moving content from offline to online.It requires adoption in the context of the current "internet plus"Multimedia, artificial intelligence, VR and other technologies.Provide power support,Ensure that the ultimate experience is presented to users without discount.

Fun car live broadcast should break through the limitations of traditional live performances, create a new experience space by using internet thinking through the high integration of virtual and real performance content and digital presentation, and explore new formats and new normal of automobile marketing. In this context, the era of "meta-universe" has begun.

Recently, many press conferences in the automobile circle have made use of the concept of meta-universe, and they have also unveiled their own virtual images of digital people. For example, Gong, the first digital employee of Changan Automobile, Ida and Changan Auchan, the guests of FAW-Volkswagen Meta-Universe, created Xiaoou as the navigator, and Hijiajia, the owner of Baidu Digital Man, also took the opportunity to appear.

With the continuous development of technology, car live broadcast will be a digital, intelligent and experiential platform. With the full help of mobile internet, Internet of Things, big data and artificial intelligence, in addition to realizing the basic functions of offline information exchange, dissemination and experience, it will realize the complementarity and linkage between online and offline cars through many emerging technologies.

At the once large-scale auto show site, in order to attract people, various booths have various large-scale car models. With the increasingly standardized rules of the auto show, the main body of the auto show has returned to the car itself. However, with the arrival of live car broadcast, this bottomless phenomenon has also moved from offline to online. In the current fan economy, in order to keep the audience, the anchors began to use surprise to win. All kinds of strange tricks are compared to who is bolder and who is more different than who.

Similar problems will occur in the car live broadcast room nowadays. In the listing conference, car companies oftenThe promotion method of "exaggeration"Use public opinion to build influence and increase the volume of communication. Dealers often attract consumers to place an order and deliver the intended deposit in the process of watching the live broadcast through promotional means, exaggerated discount gimmicks and other publicity means.

As for the situation that some car companies exaggerate the product performance and quality in their external publicity language,Legal sources said that words such as "best" and "complete" were suspected of violating the advertising law.Whether it is an open press conference or a promotion of goods or services through online platforms, including live broadcasts, once such communication is involved, automobile operators may face the risk of being punished by market supervision and management departments.

Therefore, while live broadcast marketing is becoming more and more popular, there are also some consumption traps, which cannot harm consumers’ rights and interests, otherwise it will not be worth the loss, and it will also affect the brand image of car companies themselves.

Liu Genghong, the former "fitness guru", followed by Dong Yuhui, a "bilingual genius", occupied the top stream with excellent professional quality. Therefore, the live broadcast track will always win with "quality", and it is possible to "circle" at different levels.

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The fan economy is also a traffic economy. Live broadcast without a bottom line by blog eyeballs is nothing more than to improve the conversion of traffic. This method is also not desirable.

In the past,"Flow is king"Everyone is keen on investing in traffic stars, rubbing hot topics, and smashing resources on the platform in exchange for traffic. Many enterprises do not hesitate to spend huge sums of money on traffic, users skyrocket and financing continues, as if it is "politically correct" to smash resources for traffic.

At present, the traffic volume of "more than enough porridge" is everywhere, and there are more and more participants in the live broadcast track. In addition, with the increase of economic cost of traffic, the first half of traffic has come to an end, and the second half of the new traffic era will beRefined operation, content value and user experience are the key points of assessment.

As the saying goes, people come and go in a hurry in the world. Instead of being ostentatious and relying on gimmicks to attract the world to look at you more, it is better to use the real thing and let her "stay". Then, through emotional planting, we will continue to strengthen user relations and make friends with users sincerely, so as to turn traffic into retention.

People’s Daily Overseas Edition once commented: "Only by making content with your heart can you infect the audience. Without the blessing of high-quality content, traffic is just traffic. " Each car company, whose ecology is more complete, whose content is more valuable, who can truly treat users as friends, who has a greater chance.

Xiaomi SU7 Debuted at Xiaomi Technology Conference Pre-released Lei Jun said that Xiaomi Automobile should be designed to stand the test of time.

At the press conference, Mr. Lei highlighted his R&D team. Xiaomi SU7 assembled the world’s top designer team to build it, and was the first China designer in BMW.Litianyuan, former senior exterior designer of Mercedes-Benz German headquarters.Qiu Zhen, former BMW senior interior designerShinTogether, the beauty of nature and the beauty of science are integrated in the design of automobile industry, which is concise and smooth without losing the strength and layering, showing a seamless aesthetic feeling.

The front of Xiaomi SU7 adopts "water drop headlight", which is inspired by the instantaneous shape of water drop, and adopts 4-lens and 12-pixel matrix ADB adaptive headlights; The waistline on the side of the car body has both beauty and strength; The highly recognizable halo taillight at the rear of the car is inspired by Saturn’s halo, and a progressive dynamic light band is composed of 360 632nm ultra-red LED elements.

Xiaomi SU7 creates three body colors: Gulf Blue, Elegant Grey and Olive Green, which brings the aesthetic experience from nature and returning to nature.

The design of Xiaomi SU7 also considers the wind resistance coefficient. With 28-degree front windshield, 17-degree slip back and G4 continuous curvature of the whole vehicle contour, and the design of borderless water drop rearview mirror and Goose Warm Stone Lidar, the model has been scientifically tested in wind tunnel, which makesThe drag coefficient of millet SU7 is only.0.195Cd,This is the currentThe lowest wind resistance in global mass-produced cars.

In terms of space performance, the body size of Xiaomi SU7 is4997mm x 1963mm x 1440mm,The wheelbase is3000mm,Sports car posture with low prone movement, C-class large space with multiple travel scenes, and vertical seating space in front row.1012mm, Rear Knee Gap105mm, trunk volume517L, more105LThe volume of the front spare box is the highest in domestic pure electric cars.

In terms of motor, Xiaomi SU7 is equipped with HyperEngine V6/V6s super motor jointly developed by Xiaomi, with a speed of 21000rpm, surpassing the world’s strongest mass production motor. The SU7 Max version of Xiaomi adopts dual-motor all-wheel drive, and the peak torque reaches 838N·m, which is enough to match the sports car performance of the 4.0L turbocharged engine. The total power is as high as 495kW, the maximum speed can reach 265km/h, the acceleration from 0 to 200 km/h is only 10.67 seconds, and the acceleration from zero to zero is as fast as 2.78 seconds. Not only that, Xiaomi SU7 is also full of driving pleasure. It can customize ten adjustments including acceleration characteristics, steering feel, and distribution ratio of front and rear drives. It is equipped with Boost mode, with excess torque output lasting for 20 seconds, supporting ejection start, and the power is instantaneous. It is the ultimate performance enjoyment of speed and passion.

In terms of chassis, Xiaomi SU7 adopts independent suspension with front double wishbone and rear five-links, equipped with intelligent chassis of Xiaomi flurry, CDC damping variable shock absorber, Bosch ESP10.0 body stability system, Bosch DPB brake controller, Braebo four-piston fixed calipers and many other super configurations, with a turning radius of 5.7 meters and a braking distance of 33.3 meters, which has excellent comprehensive handling performance.

Geely Automobile’s interim results were released: the revenue in the first half of the year was 73.18 billion yuan, and Krypton and Link suffered losses one after another.

Text |Car story fig

On August 22nd, Geely Automobile’s financial report for the first half of 2023 was officially released. According to the data of this financial report, in the first half of the year, Geely Automobile achieved a total revenue of 73.18 billion yuan, a year-on-year increase of 25.8%. The revenue also hit a new high in the same period of its history. The net profit was 1.571 billion yuan, a slight increase of 1% year-on-year. In the first half of the year, Geely Automobile’s gross profit margin was 14.4%. Compared with the same period last year, it decreased by 0.2 percentage points.

In the first half of the year, Geely Automobile achieved a total sales volume of 694,000 vehicles, a year-on-year increase of 13.1%. Among them, the export sales volume reached 121,000 vehicles, up 38.3% year-on-year, and the export accounted for 17.5%; The sales volume of new energy vehicles was 158,000, up 43.9% year-on-year, and the proportion of new energy vehicles was 22.7%.

Judging from the key data, Geely Automobile’s performance in the first half of the year is still good. Both revenue and sales growth have reached double digits.

Based on this, at the press conference of interim results report held on the same day, Dai Qing, CFO of Geely Automobile Group, said that Geely Automobile maintained its annual sales target of 1.65 million vehicles, of which the annual sales target was 140,000 vehicles.

(Source: screenshot of financial report)

From last year, Geely Automobile management’s comments on the interim results at that time were "not satisfactory" to this year’s "basically in line with expectations". In the past year, Geely Automobile has obviously made some progress in business. However, after carefully reading the above-mentioned financial report for the first half of the year, the car novel noticed that behind the superficial figures, the progress of Geely Automobile in the past year was not significant enough. In other words, simply from the financial report, Geely Automobile, a big ship, is still in the adjustment period because it is not completely aimed at the channel.

In terms of revenue, the first half of this year earned nearly 15 billion yuan more than the 58.184 billion yuan in the same period last year. However, in terms of net profit, it only increased by 19 million yuan compared with 1.552 billion yuan in the same period last year. The income has increased but the profit has hardly changed, which means that the operating cost has increased significantly or the unit price of products has decreased significantly.

According to the financial report, the sales cost of Geely Automobile in the first half of this year was 62.641 billion yuan, nearly 13 billion yuan more than the same period last year, with an increase of 26.02%.

In terms of breakdown, in the first half of this year, Geely Automobile’s administrative expenses were 4.867 billion yuan, an increase of 4.42% over the same period last year; The distribution and sales expenses were 4.768 billion yuan, an increase of 44.31% over the same period last year.

In this regard, Geely Automobile said in the financial report that despite the continued implementation of strict cost control, the increase in expenses caused by the transformation of new energy and the implementation of new sales business models to increase competitiveness still led to a significant increase in related expenses compared with the same period of last year.

(Source: car novel/photo)

Among them, in view of the substantial increase in distribution and sales expenses, Geely Automobile explained that it was mainly affected by the construction and operation of direct sales channels. The increase in administrative expenses is mainly due to vigorously developing and investing in new energy business.

In terms of R&D expenditure, in the first half of this year, Geely Automobile spent 2.99 billion yuan, a slight decrease (9.20%) compared with 3.265 billion yuan in the same period last year. In this regard, Geely Automobile said in the financial report that most of the ongoing R&D projects are aimed at new products that have not yet been listed, so most of the related expenses have been capitalized and gradually amortized in the form of expenses only after the products are put on the market.

In the direction of R&D investment, Geely Automobile will continue to focus on the innovation of new energy vehicles and key technologies, especially forward-looking technologies such as intelligent interconnection and digitalization.

(Source: screenshot of financial report)

In addition, in the first half of this year, Geely Automobile’s expenditure on staff costs (including directors’ remuneration) also increased by 27.54% compared with the same period last year.

Regarding "cost control", Gan Jiayue, CEO of Geely Automobile Group and executive director of Geely Automobile Holdings Co., Ltd., said at the press conference of the interim results report that "Geely’s cost supply chain system is very strong. From the perspective of the whole value chain, if the scale effect cannot be formed, the enterprise will lose all opportunities".

In addition to the increase in expenses and costs, the losses of Geely Automobile’s Link and Krypton in the first half of this year also affected Geely Automobile’s gross profit margin.

According to the financial report, in the first half of this year, Lectra achieved a sales volume of 82,000 vehicles, a year-on-year increase of 6.2%. In addition to the domestic market, as of the first half of this year, Lectra has also entered the markets of the Netherlands, France, Italy, Germany, Sweden, Belgium, Spain and other countries.

However, contrary to the positive growth of sales, in terms of financial books, Lectra failed to bring positive growth. According to the financial report data, in the first half of the year, Lectra achieved a net loss of 660 million yuan.

In this regard, Geely Automobile explained that the main reason for the decline in Lectra’s performance was the massive investment in accelerating the transformation of new energy and the business expansion of Lectra in the European market.

(Source: screenshot of financial report)

In addition to the Lexus, Krypton Motors also continued to lose money in the financial aspect in the first half of the year. According to the financial report data, in the first half of the year, the net loss of Extreme Krypton Automobile reached 810 million yuan.

In terms of market performance, the company delivered a total of 42,000 vehicles in the first half of the year, up 124% year-on-year. In the pure electric market of more than 300,000 yuan, the krypton market share accounts for 27.4%. Among them, the average order amount of Extreme Krypton 001 exceeds 336,000 yuan; The evaluation order amount of Krypton 009 reached 527,000 yuan. From the market point of view, the performance of Krypton cars is not bad.

However, based on the direct terminal sales model and the construction of the full-scene charging and recharging service system, the existing sales scale is obviously difficult to support the financial profitability.

In this regard, An Conghui, CEO of Extreme Smart Technology, said in the interim results report that there are only three models at present. With the launch of other products with vast architecture, the scale effect will be rapidly formed, and he is more confident in reducing costs. According to its disclosure, a brand-new car will be launched this year, and two brand-new SUVs will be launched next year. All three brand-new products will cover mainstream market segments. In An Conghui’s view, "the scale of sales (of extremely krypton cars) will definitely rise, with the same scale and higher gross profit, which is our consideration of the quality of operation."

For the extremely low price, An Conghui said at the press conference that "some rights and interests were offset by cash, which had little impact on gross profit". An Conghui said, "(using cash to deduct rights and interests) so that the user’s choice of opening will increase. From the current point of view, it has achieved good results and orders have been greatly improved. "

In response to the progress of the extremely embarrassing IPO, An Conghui said that the capital market is changing rapidly and will continue to track the dynamics of the capital market and choose the right window to go public.

According to a report by Cailian, Krypton plans to open a new round of water testing meeting with investors at the end of August, and plans to raise about $1 billion in IPO in the future.

According to the financial report data, as of the first half of the year, there were 306 directly operated stores (including offline stores such as Extreme Center, Extreme Space and Delivery Center), covering 75 cities across the country. In terms of recharging charging stations, 750 krypton charging stations have been built in more than 120 cities across the country.

In the second half of the year, six new models will be launched at the new product level. Among them, Geely brand will launch four models: Geely Yinhe L6 (a compact plug-in hybrid car developed based on CMA architecture and Raytheon hybrid system), Geely Yinhe E8 (a pure electric car developed based on pure electric modular infrastructure), and Jixing series (a new hybrid version of Xingyue L and a new hybrid version of Xingrui L).

Krypton will launch a pure electric car based on the vast platform (SEA) in the second half of the year. Lectra will launch Lectra 08.

For the next outlook, Geely Automobile believes in the financial report that although the growth rate of the new energy vehicle market has slowed down, it still believes that it has great development potential and opportunities. The above-mentioned upcoming hybrid and pure electric vehicles will bring new growth opportunities. In addition, we will continue to optimize the product portfolio of fuel vehicles and launch a small number of strategic upgrade models to stimulate market demand. At the same time, it will also strengthen cost control to ensure that the fuel vehicle business continues to be stable and profitable.

In this regard, Gui Shengyue, CEO of Geely Automobile Holdings Co., Ltd. said that with the listing of Geely Galaxy products, all brands under Geely Automobile have sounded the horn of comprehensive transformation to new energy. With the gradual deepening of the "all-round to new" strategy, Geely Automobile has completely completed the basic investment and ecological construction in the transformation to new energy, and its products have also completed the process of intelligent transformation. In the brand-new market competition pattern, Geely Automobile is expected to take off for the second time.

However, Geely Automobile also said in the financial report that the Group is in a critical period of transition to new energy sources, and the management level still faces various challenges in the transition period.

High-level intelligent drivers must get on the "laser radar", a collective vote of car companies.

01 Binding High-end Intelligent Driving Edition, Laser Radar Shipments Soar.The "secret weapon" for car companies to realize high-level intelligent drivingExtracting 2D visual features; 2D features are transformed into 3D features; Time sequence alignment, multi-frame integration to build a 4D network; Decoding to generate 3D structure and target speed;03 explicit cost vs "cost under the iceberg"04 lidar versus pure vision, car companies will vote with their feet.

More exciting content, pay attention to titanium media micro-signal (ID: taimeiti), or download titanium media App.

Is your city "online celebrity"?

  On April 29th, tourists ate a barbecue in a barbecue city in Zibo.

  Drum, a stage play staged in Datang Furong Garden, Xi ‘an City, Shaanxi Province.

  On May 12th, the night market in Tushan Town, Nan ‘an District, Chongqing was very popular.

On May 7th, in front of the "3D Smiling Wall" of Hubin Pedestrian Street in Hangzhou, Zhejiang Province, the photographer took a group photo for tourists and Chen Chen, one of the mascots of Hangzhou Asian Games.

On May 7th, in front of the "3D Smiling Wall" of Hubin Pedestrian Street in Hangzhou, Zhejiang Province, the photographer took a group photo for tourists and Chen Chen, one of the mascots of Hangzhou Asian Games.

  On February 19th, the old streets along Xinshi Road, Pengjiang District, Jiangmen City, Guangdong Province were crowded with people.

  The scenery of Nianjia Lake in Changsha, Hunan Province, taken on May 8.

  Go to Zibo for a barbecue, visit Orange Island in Changsha, and visit the Kite Museum in Weifang … … During the May Day holiday this year, many "online celebrity cities" attracted tourists from all over the country, and the tourism consumption market was booming.

  Zibo, a new "online celebrity city", is very popular with tourists. According to statistics, the overall tourist orders in Zibo on May 1st increased by 441% compared with that in 2019, and the number of tourists received on the first day of the "Eight General Convenience Markets" holiday in online celebrity’s punching place exceeded 120,000. Changsha, a veteran "online celebrity city", also performed well. By 14: 00 on May 3rd, 27 tourist attractions in Changsha had received 1,949,500 tourists during the five-day holiday, and realized a total revenue of 92,105,100 yuan.

  For all cities, "becoming popular" is not the ultimate goal, but "growing red" is the long-term pursuit. How to Develop "online celebrity City" in the Long Term?

  "online celebrity City" has its own unique temperament.

  "One table, one furnace, one burrito, dipping sauce, rolling meat and putting onions … …” With a unique sense of ceremony and eating method, Zibo barbecue became popular on the Internet. Since this spring, topics such as "organizing a group to have a barbecue in Zibo" have been frequently listed in the hot search list of Weibo and the list of cities in Tik Tok, which has become a phenomenal topic. With the help of social media traffic, Zibo has become a new "online celebrity City".

  Online traffic quickly turned into offline enthusiasm — — According to the data report released by WeChat on May 1, 2023, the average daily consumption of tourism-related industries in Zibo increased by 73% month-on-month, and the average daily consumption of tourists in local small and medium-sized businesses in Zibo increased by nearly 40% month-on-month.

  Zibo is not the first "online celebrity City". Previously, in the north and south of the great river, many cities stood out from the dividends brought by the Internet. And these cities have unique characteristics.

  The fireworks in Orange Island and the light show on both sides of Xiangjiang River have created the label of "romantic city" in Changsha, Hunan; The leisurely teahouse and the diversified and inclusive fashion street circle combine the comfortable and comfortable atmosphere of Chengdu, Sichuan; The "8D magic" terrain and the popular scenic spot Hongyadong make Chongqing an "old online celebrity" … … With their unique scenery and delicious food, these cities have gained a lot of traffic on the Internet, and become one of the "online celebrity cities", gaining high attention and strong influence.

  The most common symbols in the city can often cause emotional resonance, and then promote people to appreciate and miss the city. In an interview with this newspaper, Zhang Zhian, a professor at Fudan University’s School of Journalism, believes that "online celebrity City" often has its own characteristics. "We see a ‘ Online celebrity City ’ One is flow, and the other is a cultural or emotional trait that will be recognized by today’s young people. Behind the traffic is a spiritual temperament, such as entertainment spirit, which often connects with the mentality of young people. "

  Such as Changsha. Full of youthful vitality, it has become a spiritual trait of this city. In the major business districts, neon lights and cars come and go; The fisherman’s wharf is breezy and the lobster is fragrant; Singing and laughing at the lakeside concert … … In Changsha, where there will be traffic jams at three or four in the morning, people crowded into food stalls at night and enjoyed the energetic atmosphere of the city that never sleeps. The story of the liberation of the West Night in the documentary, the scenes of the major night markets in Changsha in the news, and the topic of "At 4: 30 in the morning, the streets of Changsha are crowded with people" have formed the urban characteristics of "Youth Changsha" in the quiet, attracting people from online to offline, leaving home and punching in Changsha. In August, 2022, China City Night Economic Impact Report (2021— 2022), Changsha ranked second in "Top Ten Night Economy in China".

  "This kind of youth culture and youthful vitality is a sign of Changsha. In a sense, Changsha exists for young people. " Chen Gang, Chairman of Changsha CPPCC, said at the 5th China Wenlv New Marketing Summit.

  Another example is Zibo. This new "online celebrity City" has become the projection and carrier of many people’s inner needs. In the short mobile video, people are infected by the simple and attractive culture here. A ticket that says "go and go" on weekends can achieve a short-term emotional release. "Fireworks" in "Zibo Barbecue" bears people’s pursuit of a better life.

  As the local people in Zibo say, the small stove for barbecue in Zibo represents temperature, the small cake represents tolerance, and the spring onion represents boldness. On the one hand, there is no lack of cultural significance in food.

  How to build a "online celebrity City"

  From Chongqing, online celebrity, Changsha, Hunan, and Xi ‘an, Shaanxi, to Ganzi, Sichuan, and Suizhou, Hubei, which were set on fire by local cultural tourism bureau chiefs, to Jiangmen, Guangdong, and Dali, Yunnan, which became a hit because of popular TV dramas, and to Zibo, Shandong, which always dominated Weibo’s hot search, "online celebrity City" has not only characteristic symbols, but also cultural elements and urban details.

  How to build a "online celebrity City" has become a topic of interest to more and more cities. Some cities hold special seminars, some cities make a special trip to Zibo to study, and some cities write them into urban planning … …

  Judging from past experience, the emergence of "online celebrity City" is indeed inseparable from local efforts.

  For example, in order to further promote the integration of culture and tourism, Jiangmen City, the location of TV drama The Knockout, has produced VR panoramic view of scenic spots in Changdi historical and cultural block and the sign of punch-in point. Visitors only need to scan the code to learn about the scenic spots in The Knockout and the cultural history behind them, and follow the plot to stroll through the century-old street and deeply feel the old times here.

  For another example, in Changsha Intangible Cultural Heritage Exhibition Hall, located in Orange Island Scenic Area, Hunan embroidery, dough sculpture making skills, xiang opera facial painting and many other intangible projects provide visitors with a deep cultural experience; Various light and shadow art venues, youth centers, cultural and creative spaces, exhibition halls, etc., allow visitors to deeply understand the local history, culture and humanistic charm.

  Another example is the 14th Five-Year Plan for Chongqing’s Cultural and Tourism Development (2021— In 2025), it is clearly pointed out that it is necessary to establish and improve the IP collaborative innovation mechanism for the integration of literature and tourism, formulate and introduce support policies for original intellectual property rights, further develop practical cultural and creative alliances, promote cultural empowerment tourism, and fully tap all kinds of cultural relics, literature and art, intangible cultural heritage and other human resources.

  Red, the test is not only the glamorous side of the city, but also the supporting safeguard measures. Once it doesn’t conform to the word of mouth, or changes quickly, "online celebrity City" will face the risk of "red" turning to "black".

  In Zibo, after the barbecue "out of the circle", the local authorities immediately launched a series of measures to facilitate the people and benefit the people. In order to cope with the large passenger flow, the local bus routes were adjusted in time, and barbecue maps were introduced for diversion; The government took the lead in standardizing the accommodation price, and investigated the hotels whose prices increased by 1.5 times. The public toilets in the scenic spot have intimately prepared sanitary napkins and gastrointestinal anti-inflammatory drugs for tourists; Local men, women and children go into battle together, serve as volunteers to provide services for foreign tourists, and open their arms to the whole country with sincere attitude … … Zibo, a small city, has won people’s praise for its honesty and enthusiasm. According to the data of Meituan, the number of accommodation bookings in Zibo on May 1 this year increased by 800% compared with that in 2019, ranking first in Shandong, and its reputation has been maintained at a high level.

  Some netizens commented, "You think people are promoting barbecue, but in fact they are promoting residents’ quality, administrative team’s ability and a good business environment." "Zibo barbecue is not a string, and it cares about people’s livelihood, boosting popularity, promoting consumption, revitalizing the economy, building image, creating culture and increasing confidence."

  In Chongqing, promoting the improvement of tourism environment has become an important task. As Qin Dingbo, deputy director of Chongqing Cultural Tourism Commission, said, with the attention of the city and the accelerated improvement of the tourism environment, the next step is to make what kind of products to attract tourists to stay. Relevant parties in Chongqing said that the next step will continue to promote the quality of product supply. In addition to upgrading a number of scenic spots in online celebrity, such as Hongyadong, Liziba Light Rail and ciqikou ancient town, we will also launch a number of boutique tourist routes around red tourism, urban tourism, Three Gorges tourism and rural tourism, and strive to build a number of iconic, driving and original tourist brands.

  Let the city move from "online celebrity" to "Changhong"

  A city can become "online celebrity" by virtue of the spread of a certain scenic spot or event. But to achieve the "long red" state, you need to provide good experience and feelings for a long time.

  In Zhang Zhian’s view, "online celebrity City" and "Changhong" need planning, marketing, scenes, sharing, spreading and connecting. He believes that a long-term sustainable "online celebrity city" is composed of many factors: first, a developed industrial economy, so as to attract more young people to work here; The second is a livable living environment, and people can have a good consumption experience; The third is a certain cultural accumulation, and the city has its own spiritual symbols and spiritual characteristics. "Short-term hot cities do not mean that they must be cities that continue to exude charm. It is also necessary to effectively transform this flow and become a driving force for sustainable urban development."

  The practice of Hangzhou is worth learning. In this southern city, Wulin Road in the center of the city is always brightly lit and tourists fly by, and the prosperous night economy lights up the night; A number of interesting landmarks such as "the most beautiful runway", "big and small lotus", the gate of Hangzhou and the Internet of Things Street are constantly appearing; China cartoon museum, China Network Writers Village and other national IP names have successively settled down; E-commerce, Internet of Things, Internet finance and other emerging industries are booming, providing people with a new track for development … … Under the organic combination of various elements, the charm of Hangzhou has continued to increase for a long time.

  In an interview with this newspaper, Talia Liu, an associate professor at Communication Research Institute of Communication University of China, said: "Really long-lasting ‘ Online celebrity City ’ , to be able to generate economic and emotional links with the local. ‘ Online celebrity City ’ Our growth and development is a process of activating internal motivation, integrating external resources, and then external resources can drive internal motivation, and finally form a United community. The core driving force is human strength. "

  Some analysts believe that "online celebrity City" focuses on highlighting its characteristics. It should not only learn from the success of other cities, but also combine its own historical heritage, regional culture and the requirements of the times to create its own urban spirit, establish an image externally and unite people at home.

  From "online celebrity" to "Changhong", "online celebrity City" combines its own advantages and constantly explores the road of urban industrial transformation and upgrading.

  For example, Weifang High-tech Zone. Here, we focus on the Meta-Universe digital tourism industry. At present, we have laid out professional parks such as Meta-Universe Future Innovation Valley and Liandong U Valley, and gathered 8 key enterprises such as Goer and Tongxin Vision, focusing on building a number of projects such as Kashgar Meta-Universe digital tourism base and Meta-Universe digital technology research and development to shape the advantages of the tourism industry. The person in charge of Weifang High-tech Zone told the author that in the next step, we will build an industrial platform based on parks such as Meta Universe Future Innovation Valley, cultivate and introduce a number of leading enterprises and high-quality projects, and explore the application of "Meta Universe+Cultural Travel".

  Looking at Changsha again, Malanshan Video Cultural and Creative Industry Park has gathered more than 4,000 upstream and downstream enterprises in the video cultural and creative industry chain. It has scientific and technological innovation forces such as Huawei Cloud Audio and Video Innovation, Volcano Engine, Malanshan Computer Media Research Institute and 5G Key Laboratory, which has promoted the competitiveness and influence of Changsha Cultural and Creative Industry. At the 2023 National Conference on Cultural and Tourism Industry Development, Malanshan Video Wenchuang Industrial Park was awarded the "National Cultural Industry Demonstration Park".

  Maintaining the strength of "Changhong" is inseparable from the strength of talents.

  At this point, Xi’ an continues to exert its strength. In January this year, Xi ‘an issued the "Implementation Opinions on Further Strengthening Talent Work to Promote High-quality Development in Xi ‘an", proposing to strengthen talent work to promote high-quality development, implement a more active, open and effective talent policy, and strive to build Xi ‘an into a source of innovation, an industrial integration place and a first-class talent selection place with various talents, broad development space and excellent ecology.

  "I especially hope that most cities in China have ‘ Online celebrity gene ’ 。” Zhang Zhian told the author, "I hope that different cities can find their own personalities, find different ways of development, and finally let people choose in so many different cities."

  interlinkage

  Iterative "online celebrity City"

  "online celebrity" was originally the abbreviation of the word "Internet red man". Now, everything that has high traffic and is widely concerned on the Internet is often labeled as "online celebrity". Online celebrity Campus, online celebrity Cuisine, online celebrity Landmark … … The scope of "online celebrity" is constantly expanding, and "online celebrity City" came into being.

  What are the types and stages of "online celebrity City"? In this regard, the media and academic circles are inconclusive and the classification methods are different.

  Some observers believe that the development of "online celebrity City" has experienced three generations. Before the popularization of the Internet, Xiamen, Lijiang and other cities consciously put image advertisements in the media, which can be called "online celebrity City" and "Veteran". The second generation, represented by Xi ‘an and Chongqing, exploded on the short video platform. In the third generation, the city image is closer to the aesthetics of young people, and Changsha is one of them.

  Some scholars have analyzed that "online celebrity City" has developed into the 4.0 era. In the 1.0 era, it was mainly a city famous for its natural scenery, such as Lijiang and Dali. In the era of 2.0, the artificial urban landscape was circled, and the typical representatives were Chongqing, Chengdu, Xi ‘an and other cities. In the era of 3.0, "eat, drink and be merry" was the key word, such as "Super Wen He You" in Changsha, which attracted much attention. The era of 4.0 is the "industrial era", and Zibo, which relies on the "consumer service industry", is a typical representative.

  (Xu Yujie finishing)

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